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Category Archives: Blogging

Floyd Landis, doping accusations, and the value of community…

Until a day ago, Floyd Landis was simply the American cyclist who won the Tour de France after an epic, one-day escape put him in a position to clinch the win.
Now Landis is accused of cheating by using performance-enhancing testosterone, though there are a lot of questions surrounding the testing (and he still has a [...]

Posted 29 July 2006 † Tom Chandler § Copywriting § Engagement Marketing ‡ Comments (0) ° Tagged:

The blog title battle: I say light a fire or go home.

Recently I’ve been reading a lot of “How to write titles for blogs” postings.
The redoubtable Copyblogger is running a series, including an interesting post pitting the “use keywords” crowd versus “the humanists.” Some say keywords are critical. Others say write the best headlines you can, and the users will come. The battle rages.
Look [...]

Posted 17 July 2006 † Tom Chandler § Copywriting ‡ Comments (0) ° Tagged:

Blogging for the brand. How to be a Superhero.

The online world is awash in “content.” Most of it garbage. Not surprisingly, many of the Internet’s hottest sites aren’t content generators as much as content controllers. Search, filtering, rating… it’s all designed to separate the relevant from the irrelevant. And the wheat from the inedible.
For writers, there’s opportunity in all the mayhem. For example, [...]

Posted 11 July 2006 † Tom Chandler § Copywriting § Engagement Marketing ‡ Comments (0) ° Tagged: