Social Media is the subject of a great deal of hype, though less-explored are its downsides.
These include employee oversharing, the need to “Feed the Monster” – and an increased risk of malware and spam attacks (the new social disease?).
From the Good Morning Silicon Valley site:
More businesses may be incorporating social networking into their internal and [...]
A couple weeks ago we experienced what the local paper termed “The Storm of a Lifetime” – which left six feet of snow on the ground, many of the trees on my wooded three-acre lot broken and toppled over, and the power out for the better part of a week.
That it happened while I was [...]
In an earlier (and popular) Underground post I profiled niche writer Tom Gaylord – the writer who turned his lifelong passion for target air guns into a fulltime career.
Two years later, Gaylord’s writing gig has mushroomed into several lucrative new areas, and it seems the time is ripe for an update.
Those who read the original [...]
With more copywriters business blogging for bucks (say that three times fast), and people now accessing streams of information more or less instantaneously, the dangers of the WordPress “Publish” button loom large.
Mis-type a word in a headline – or entirely blow your first paragraph out of the water with a half-assed edit – clicking Publish [...]
Lately, there’s been precious little writing going on here – an odd reality given that you’ll find the word “writer” in this blog’s title.
It’s not sloth.
It’s a slew of new Web projects. A little teaching. A rare fly fishing vacation/road trip. And the happy byproduct of taking my own advice (I know, it amuses me [...]
Like you, I receive the emails every week. They spell out a golden “opportunity” which allows me to write for an emerging content site.
Inevitably, the arc of the communication is predictable; it always ends at a place where the site gets the content, and the writer gets screwed.
What’s remarkable is how many people tumble for [...]
I first published this video in November, 2007, and because it’s more timely than ever, thought I’d run the video again.
Sure, Harlan Ellison is an abrasive pain in the ass, but he’s repeatedly put his money where his sizable mouth is when it came to protecting the rights of writers and content creators.
In a time [...]
Freelancers are suffering a recession-linked double-whammy – not only are clients and customers cutting budgets, but the newly unemployed are swelling the ranks of the self-employed, and driving fees downward.
This New York Time article (found via the Copywriter Maven) looks at the recession’s effect on the self-employed (and under-employed), and touches on an often-overlooked [...]
In my 23 years of pitching, I’ve never never once been tempted to bare it all (doing both myself and civilization at large a favor), but in a copywriting market ravaged by a plummeting economy and the digital era, one recently laid-off copywriter flew the nearly-full Monty in pursuit of a new job.
We’d like to [...]
I used to spontaneously craft lists just for fun, and today seems like the perfect day to revive the practice.
And rather than beat around the bush, let’s just call this list the “Eight Gratifying Moments in the Life of Any Freelance Copywriter or Consultant:”
Reading a short, pithy, “The copy’s perfect” email from a client
Shipping solid [...]
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