Color me an email marketing partisan; while social media gets the hype, email continues to generate real ROI – which is why I recommend it to so many of my consulting clients.
And why I recommend it to copywriters looking for financial stability.
Why?
As reader engagement metrics grow more sophisticated, the opportunity – and the need – [...]
It’s every writer’s “gotcha” moment. You’re in a hurry, yet you’ve written a comment/review/post so brilliant, it’s likely you’ll win the Pulitzer – assuming you’re not made absolute ruler of the planet first.
Except you edited it like you were on crack, mucked it up, and didn’t notice until after you hit “post.”
Damn.
Now it sits for [...]
In an earlier (and popular) Underground post I profiled niche writer Tom Gaylord – the writer who turned his lifelong passion for target air guns into a fulltime career.
Two years later, Gaylord’s writing gig has mushroomed into several lucrative new areas, and it seems the time is ripe for an update.
Those who read the original [...]
It’s gotten so I don’t even try to disguise my love of all things typographic. And yes, coming out of the font closet means I’m free of the secret shame I’d experience lusting over a particularly telling use of Futura, or a nifty graphic treatment of Garamond Condensed.
Now, College Humor has produced Font Fight – [...]
You have to wonder what demographic Oscar Mayer’s aiming at with this new “Blogworthy” ad (scanned from Newsweek), though the real question is this: Is the mainstream really ready for Web 2.0-driven ad concepts?
Scanned from Newsweek, but aimed at GenX (and younger)?
And we’ve gotta ask: Will Oscar Mayer’s target market truly understand Blogworthy?
Me? I vote [...]
Some of you may have heard a little something about a recession, and while the Intertubes are awash in strategies for freelance survival during the downturn, I thought a little actual data might be helpful.
After all, my contribution to the freelance survival conversation (and I think freelancesurvivalist.com would be a stunning blog name) amounted to [...]
To all the writers who struggle daily for the right words – whether they’re written in the service of a client, novel or poem – I wish you a very happy, very literate 2009.
Keep writing, Tom Chandler.
Two days before Thanksgiving I received The Email; one of my retainer projects wasn’t going to be funded in 2009 – a victim, the client said, of the economic upheaval.
No, the timing wasn’t great, but I wasn’t surprised. This was a speculative project – one living far from the organization’s revenue stream. And in tough [...]
With my big, deadline-driven Web project launched and humming (for the time being), it’s time to get out of town for my anniversary.
That’s what writers do; we finish the book/Web site/project, then go somewhere warm to shake off the Post-Project Traumatic Stress Syndrome – preferably with an appropriately literary alcohol (the Copywriting Maven says “mojitos” [...]
I’ve marketed my way through enough recessions to recognize the pattern; marketers stop playing games, and start spending their money very, very carefully.
In the past, that meant a lot of my ad budgets were switched to less-glamorous media like inserts, card decks, etc.
Today, the rush is on to find the most effective, affordable online media [...]
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