Copywriting category
From the moleskinerie blog comes news of what has to be the ultimate writer’s office (especially for short-copy assignments):
“The team of researchers and designers based in London and at the Technical University in Munich developed the m-ch as an answer to an increasing demand for short stay living for students, business people, sports and leisure [...]
Most clients accept a copywriter’s proposals without problem, but a few clients want to negotiate.
When I was starting out, some clients - knowing I was new - negotiated hard, and got me cheap. Others negotiated more work than they paid for.
Most distressing was the fact that I didn’t know what was happening.
I was losing the [...]
Yahoo’s Hot Jobs for 2007 listing now says that “copywriter” is one of 2007’s hottest professions (which might explain my staggering workload).
In fact, in a survey by our company, 60 percent of advertising and marketing executives who plan to hire new employees said they’ll be adding copywriters. Due to this increased demand, average starting salaries for senior copywriters [...]
Late last night I finished work on a tough project for a new client that was giving me the yips. It’s not fashionable to admit I struggled with a simple Web site project, but I’d write it, look at it, and decide I’d typed a lot of garbage.
This morning I got up early, gave it [...]
Who wants work?
A client notified me of an interesting corporate ghostwriting job that could easily turn into many, many corporate ghostwriting jobs.
Job Description:
We are looking for a copywriter that is interested in working throughout the year to write 32-48 page books.
Project:
Write 32-48 page “quick read†books for our clients. These books will be short, punchy, hard-hitting, and will include [...]
I recently conducted a pair of Messaging Platform interviews with clients. I was struck by how good they are at their core competencies.
And how most market like it’s still 1991.
It’s not a knock so much as a reality. Marketing has changed more the last five years than it did the prior 50.
Anyone would have trouble keeping up - especially in [...]
Yesterday, a new client forwarded an original copy file from their SEO writer. It wasn’t pretty.
The copy was fine. But the formatting was sloppy. The file lacked branding, offered little project information, and even omitted minimal contact information.
That writer would never think to hand over copy poorly written on tissue paper. Why send the electronic [...]
There have been a lot of blog conversations lately about online writing jobs and the sometimes low rates writers receive.
More than a few bloggers (me included) have suggested that offline B-to-B copywriting is still the best way for struggling writers to boost their revenue stream and acquire high-value clients.
It’s not that online work is bad. [...]
Matthew Stibbe of the Bad Language blog tackles the worthy subject of good copywriters producing bad copy. I loved the topic, and wanted to add a few thoughts. First, he listed ten reasons why bad copy happens to good people.
I won’t reproduce all ten reasons here, but will highlight a pair of his prime culprits:
4. [...]
AIDA.
It’s one of marketing’s oldest formulas. And the copywriter’s best friend.
Some have pronounced it dead. Others have altered it. And yet - in its basic form - it’s still one of the most effective marketing tools in your box.
What is AIDA?
Attention. Interest. Desire. Action.
It’s an easy, step-by-step formula for writing almost any marketing project. [...]
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