Category Archives: Dream Clients

Eight Great Reasons I’m Still a Freelance Copywriter

I used to spontaneously craft lists just for fun, and today seems like the perfect day to revive the practice.
And rather than beat around the bush, let’s just call this list the “Eight Gratifying Moments in the Life of Any Freelance Copywriter or Consultant:”

Reading a short, pithy, “The copy’s perfect” email from a client
Shipping solid [...]

Cold Calling or Lumpy Mailer? Two Ways to Reach and Win New Clients

For some freelancers, acquiring new clients is a hit-or-miss process, and many wait for work to come to them.
In the past, I’ve detailed my tried-and-true Six Point Lumpy Mailer Plan designed to put you in touch with high-value contacts at the companies you want to write for.

This Freelance Switch post details a cold calling plan [...]

The Ups and Downs of Freelance Copywriting: The Perils of Proposals

I’m beat.
My wife and I both worked a very, very long work week. And when it lands hard on both of us at once, neither can pick up the slack.
It’s not true, but the last few days, I feel like I’ve eaten nothing but cereal.

Does it look like I’ve been sleeping here? (It feels like [...]

How to Pitch & Win Your Dream Copywriting Clients (or, Life’s Too Short to Work With Boring Clients)

Prior to my family emergency, I promised you the results of my recent new client pitch — the culmination of several posts about picking and pitching the clients you want to work for (instead of letting clients pick you).
We started back here — the post where I suggested getting your foot in the door of [...]