Marketers are always on the lookout for new ways to leverage new media, and brand new platforms like Twitter offer fertile ground for creativity.
Two days ago, I was informed that “PattyHewes” was following me on Twitter. I took a quick look, but didn’t recognize the photo of Glen Close.
I did, however, notice the hardass tweets, [...]
UPDATE: I recently saw a post suggesting that all the Mad Men characters on Twitter aren’t part of the show – they’re simply fans. If it’s true, then the producers should probably kick themselves. If it’s not, the kudos for firing up more interest…
Hit TV show Mad Men is apparently using Twitter to communicate with [...]
In a clear attempt to update their sometimes-stodgy image among the wi-fi/iPhone/Facebook set, Dell just launched a new “Digital Nomads” site:
Its launch coincides with the rollout of several new Dell computers, though at its heart, Digital Nomads isn’t simply a product microsite.
Instead, it offers visitors a truckload of social network opportunities: Twitter, Facebook, LinkedIn, an [...]
Business blogs aren’t exactly booming — at least according to Ken Magill in a Direct Magazine post, where he cites a Forrester report documenting rapid decline in business blog growth:
Business-to-business blogging took a nosedive this year, mainly because returns on corporate blogs haven’t matched investment, according to a recent report by Forrester Research.
…the number of [...]
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Posted 12 July 2008
† Tom Chandler
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Copywriting
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Tagged: Biz Blogs, Blogging, business blogging, business blogs, business writing, content writer, copywriter, Copywriting, Engagement Marketing, marketing, Writing
I’ve repeatedly highlighted the marketing benefits of quality content, and believe engagement marketing gigs (blogs, e-newsletters, etc) offer copywriters a shot at excellent long-term (and profitable) projects.
Next time you’re pitching a content project, don’t forget to roll out this excellent example from a Direct Magazine article by Joe Pulizzi:
Being Girl, sponsored by P&G brands [...]
Writing funny copy is a skill — an apparently rare one if my eyes don’t deceive me. Still, if you hire one of the funniest people on the planet, then you’re probably gold. Witness the NXTube.com “spoof” blog which engages with readers via humor — and sells golf balls the backwards way.
New selling technology can deliver a tailored shopping experience online, and these highly “relevant” sales tools are dramatically boosting conversion rates.
Are copywriters keeping up? Is your copy as “relevant” as the overall online shopping environment?
When this post about relevant selling systems from Kim Proctor at How to Create Powerful Customer Experiences popped up on Google [...]
Airgun writer Tom Gaylord dominates the airgunning editorial niche, getting paid to write the industry’s most successful blog, numerous paid articles, podcasts and even video. The secret of his success doesn’t revolve around choosing the right adjectives…
It’s not exactly a surprise to the copywriting world, but traditional “interrupt” marketing techniques are losing ground to “softer” engagement marketing techniques, and the switch is picking up steam.
Proof can be found in an excellent New York Times article, which outlines the extent to which marketing giant Nike is already channeling its marketing budget into engagement marketing:
Last year, [...]
I just wrote an online marketing plan for a client. Five years ago, half of the plan’s elements didn’t exist in any real marketing sense. And not only have the media channels changed, my client’s goals have too.
With consumers facing a constant barrage of marketing messages — and marketers struggling to make even a wisp [...]
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