Thanks to the Copywriter’s Crucible for alerting us to this one — a short video created by Microsoft Digital Advertising Solutions (of all people).
It satirizes the master/slave relationship many advertisers still wish existed — and is a pointed (if symbolic) reminder of the changing role of the copywriter.
Plus it’s fun. Time to engage, baby. Coupons [...]
I just posted a short profile of BzzAgent on my Engagement Principles blog, and telling you is my way of saving myself the trouble of copying and pasting the whole thing over here.
Instead, I’ll point out that BzzAgent is a word-of-mouth marketing company who has already dispensed with the “traditional” blog format. What are they [...]
My presentation last night went gangbusters. They always do. But I always stress about them.
In this case, the group of small business owners were sharp. And what’s gratifying – given my constant harping on the subject on my Engagement Principles blog – was their quick grasp of the concept of engagement.
Indeed, the Copywriter’s Crucible offers [...]
If I convince my readers of anything, it’s that the copywriters who add value beyond the words set themselves apart from the herd.
Part of adding value means staying current, and intelligently applying new marketing developments to your clients’ situation.
For example, John Jantsch of Duct Tape Marketing posted a note about a hosted “click-to-call” service for [...]
Chief Marketer magazine just published an article predicting the hottest trends in brand marketing for 2007 . (I blogged it on my Engagement Principles marketing blog.)
The #1 trend? The growth of Engagement Marketing. That’s great news for smart, value-added copywriters.
What’s engagement marketing? The current definition is “…turning on a prospect to a brand idea enhanced [...]
Blog schizophrenia. It’s nasty business, and I’m just saying no.
The Copywriter Underground was orginally fashioned to be my contact with other copywriters (none of whom live in my particular chunk of nowhere – 14,162′ Mt. Shasta).
But my interest in Engagement Marketing kept cropping up. Half the time I was talking to copywriters. The other half [...]
The outdoor clothing market is crowded and competitive. How does a new company build a space for itself in a very tough market?
Welcome nau. Enter the Engagement Principles.
A key tenet of The Engagement Principles stipulate that true engagement occurs when customers and organizations share values and passions. Nau (Maori for welcome) is a brand-new outdoor [...]
I’d love to sit and blog more today, but the skies are clouding over, rain is coming, and it’s a perfect day to go fishing.
So I’m going fishing. But I’ll leave you with this…
In the wake of the YouTube acquisition, the thoughtful-but-wordy Communities Dominate Brands (CDB) blog wrestles with the concept of building an online [...]
A post on the Brian Clark’s Copyblogger site got me thinking. His warning was that so much in marketing today is hype. And that copywriting hasn’t changed.
I agreed. To a point.
I think the craft of copywriting hasn’t changed – but its goals have. The technology surrounding “Web 2.0″ has opened doors that were formerly closed [...]
Mickey Khan at DM News wrote an excellent editorial piece where he dubbed the social networking revolution the “Age of Expression.”
It’s a good phrase and he asks the same questions of the business world I’ve been asking: why aren’t you truly engaging your customers with interactive media like blogs and social networking?
The technology barriers are [...]
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