The Copywriter Underground

This week’s Fifteen Minute Pitch Post is hardly cutting edge, but then, most of the things we do in marketing aren’t.
A large client – the Marketing Director of the industry’s biggest player — has always used a merchandise offer to build his e-mail list. A plausible approach – and one that’s stood the test of […]

The Friday Fifteen Minute Pitch Post is one of my favorite ideas — investing 15 minutes each week pitching a new project to an existing client — but I’m realizing Fridays might be a little too hectic.
Next week, this could become the Thursday Fifteen Minute Pitch Post.
I write, I learn.
Today’s Pitch
Today’s pitch project is no […]

I skipped the last couple Fifteen Minute Pitch Posts because frankly, I wasn’t looking for any extra work (look for an article about copywriter fatigue coming to a blog near you).
Remember, my Fifteen Minute Pitch Posts are designed to make you sit down and think about projects you could pitch to your current clients (probably the […]

This Friday’s Fifteen Minute Pitch Post is all about fun - and its power to engage.
This is part of the week where I pitch a new project to an existing client - the fastest way for a freelance copywriter to grow revenues.
Earlier this week, a small business client said they planned to send a letter […]

This week’s Fifteen Minute Friday Pitch Post comes courtesy of a client who turned the tables and pitched an idea to me.
Sure, Fifteen Minute Fridays are supposed to work the other way.
I (and by extension, you) invest fifteen minutes thinking about projects I can pitch to an existing client, and then write the pitch e-mail.
It […]

In my first Fifteen Minute Pitch post, I decided to invest fifteen minutes each Friday devising new projects I could pitch to existing clients.
It’s the fastest way for a freelance writer to grow their revenues.
This week, I’m cheating a little.
I’ve already won approval to begin a new project for a new client - one I’ve […]

My intention for Fifteen Minute Friday is simple: it’s a tool which forces me to invest a few minutes each week looking for new opportunities with existing clients.
I’d find ideas during the week, make a note, and then invest fifteen minutes of my Friday pitching them to clients.
This week, I’m way ahead of the game.
Success! […]

Investing fifteen minutes a week dreaming up potential new projects - and pitching them to existing clients - might be a freelancer’s best, most-overlooked new-business weapon.
And in a recent post, I vowed to do that every Friday. And to post the results here.
Welcome to the Underground’s first Fifteen Minute Friday.
Today’s idea?
It’s a little off my […]

Business development should be an integral part of every freelancer’s day. After all, everyone wants to grow their revenues.
To most, that means seeking out new clients. That’s valid. But it’s ten times more work than seeking out new projects from your existing clients.
Grow Your Existing Relationships.
A writer once told me the best investment any freelancer […]