Word Jockey? Or Marketing Guru? »
By Tom Chandler on Jul 21, 2006 in Copywriting, Engagement Marketing, Marketing Consulting, The Best Of the Underground | 0 Comments
So what are you really? Word jockey or success guru? If all you deliver are words, then it’s time to reconsider your role…
It’s not easy for your clients to succeed in today’s fragmented, fast-changing marketing environment, and for a copywriter used to selling success as much as words, writing simply isn’t enough.
A tricky headline won’t […]
