The Copywriter Underground

The old saw about learning more from your students than they do from you is likely true.
Last night I guest-taught a class of small business owners (or soon-to-be-small-biz-owners) about “The Messaging Platform” — the statement that provides a foundation for all of an organization’s marketing messages.
The idea is simple; these small business owners have devoted […]

The last couple weeks have flown by. Copy’s been flowing like the Amazon at flood stage. Juggling work, proposals, blogs and a personal life meant a few late nights at the keyboard
Now even my friends say I look like hell.
From all this, one thing is clear; all-nighters aren’t the fun they used to be.
Lots of Vowels. […]

I like the freedom of self-employment. You make your own decisions and answer only to your own instincts (and those of your two-dozen bosses).
Simply put, it means if I want to work for a “green” company, I can.
Now I do.
It’s Easy Being Green
My wife and I try to keep our energy footprint to a minimum, […]