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Category Archives: Social Media

High Macintosh Prices (Finally) The Subject of Windows Ad Campaign (or, The Empire Strikes Back)

 
What Will “I’m a Mac, I’m a PC” Ads Look Like When Web Browsers Rule The World?
In adversity there is opportunity (at least that’s what the motivational types always say), and it’s remarkable how much adversity Microsoft’s endured before getting serious about its advertising.
The Mac vs PC marketing wars have tilted heavily in the direction [...]

Posted 31 March 2009 † Tom Chandler § ‡ Comments (2) ° Tagged: ,

Oscar Mayer Ad Says It’s “Blogworthy” – So Why Not Send Us To Their Blog?

You have to wonder what demographic Oscar Mayer’s aiming at with this new “Blogworthy” ad (scanned from Newsweek), though the real question is this: Is the mainstream really ready for Web 2.0-driven ad concepts?

Scanned from Newsweek, but aimed at GenX (and younger)?
And we’ve gotta ask: Will Oscar Mayer’s target market truly understand Blogworthy?
Me? I vote [...]

Posted 29 January 2009 † Tom Chandler § Copywriting ‡ Comments (18) ° Tagged: , , , , ,

TV Show Leverages Twitter With One-Two Mystery Pitch

Marketers are always on the lookout for new ways to leverage new media, and brand new platforms like Twitter offer fertile ground for creativity.
Two days ago, I was informed that “PattyHewes” was following me on Twitter. I took a quick look, but didn’t recognize the photo of Glen Close.
I did, however, notice the hardass tweets, [...]

Posted 08 January 2009 † Tom Chandler § Engagement Marketing ‡ Comments (9) ° Tagged: , ,