By Tom Chandler on Mar 13, 2008 in Copywriting, Underground Entertainment | 18 Comments
There’s a lot of really, really bad copy floating around out there. More than ever before. And yet — every once in a while — you stumble across a piece that… well… transcends the genre.
It defies description. I found this on a company Web site — one with an impressive client list. It’s just that […]
By Tom Chandler on Dec 23, 2007 in Underground Entertainment, Writing | 10 Comments
I hadn’t visited Buzzwhack.com in a while — a serious sin of omission for any wildly hip, totally “with it” dude like myself.
If you haven’t visited, Buzzwhack catalogs the pretentious new buzzphrases and words invented to impress the less-connected among us. It’s big fun, and a great way to spend time that you might otherwise […]
By Tom Chandler on Dec 21, 2007 in Underground Entertainment | 4 Comments
Big companies enjoy the benefits of massive budgets, yet all that size, money and power is sometimes accompanied by a sizzling case of myopia.
That’s why there wasn’t a shortage of eligible corporate screwups for Fortune’s 2007 edition of the 101 Dumbest Moments in Business.
My two marketing-related favorites?
The monster goof by Microsoft’s PR Agency, […]
By Tom Chandler on Dec 19, 2007 in Underground Entertainment | 5 Comments
It’s the holidays, but maybe you’re not really feeling the love slouching at your lonely, stuck-in-the-corner-of-the-basement writing desk.
Fear not, Undergrounders. We’ve got just the thing.
The Fiber Optic, USB-Powered Christmas Tree. (No, I haven’t been hitting the eggnog.)
Drink it in, Undergrounders. It’s a wondrous thing — technology put to humanity’s highest use.
Just plug it into […]
By Tom Chandler on Dec 11, 2007 in Blogging, Underground Entertainment | 14 Comments
The Copywriter Underground has once again been picked as a Top 10 Blog for Writers — a fact which shocks us as much as anyone.
By Tom Chandler on Dec 6, 2007 in Underground Entertainment | 22 Comments
If I’ve told copywriters once, I’ve told them a million times to avoid cliches like the plague.
(By my count, that’s four already, and I haven’t even gotten this post off the ground [five]).
Cliches are not our friends.
Still, when a client insists you insert the term “state of the art” or “synergistically integrated” into […]
By Tom Chandler on Nov 30, 2007 in Underground Entertainment | 11 Comments
I’ve thrown myself down a Podcasting crash course, so in between bumpy landings and dead ends, I don’t have time for much else, like copywriting or blogging. How did I end up in this mess?
By Tom Chandler on Nov 21, 2007 in Underground Entertainment | 3 Comments
The Oxford University Press has already chosen “locavore” as its 2007 “Word of the Year” — despite the fact 2007 isn’t over yet.
By Tom Chandler on Nov 15, 2007 in Underground Entertainment | 11 Comments
AT&T is now offering realtime monitoring services to small and medium sized businesses. Big Brother’s watching, and it turns out he’s your boss…
By Tom Chandler on Nov 9, 2007 in Underground Entertainment | 5 Comments
It’s Friday, which means copywriters all over the planet are struggling to meet deadlines, but since it’s the end of a long, long week, we’re mostly brain dead. Frankly, our copy reflects it.
How do we stop ourselves from shipping something… well… stupid?
Why, I use the Internet StupidFilter:
The concept behind the StupidFilter Project originated during a […]
