Social media’s the hot marketing topic right now (and this despite the reality that search and email remain the ROI leaders, and by a sizable margin).
Still, there’s no underestimating the amount of time most slackers freelancers waste on Facebook and Twitter, so if your New Years resolutions include “I will focus on my business and [...]
Another dose of beautifully done satire aimed directly at Web 2.0, proving once again a medium is best satirized when it’s used to convey the message.
It’s all in a good cause; the LFM site is taking donations in the name of Computers for Africa.
‘Tis the season for eggnog, sales, and yes – endless year-end “Top 10″ lists.
This one, however, was produced by none other than funnyman Constantine Von Hoffman, so I’m giving his “Top Ten Marketing Blunders of the Year” post a little well-deserved juice.
My favorite? His skewering of General Motors’ weaselly “Apology” ad where the company pretends [...]
It turns out that pitting our tiny new daughter against my previously comfortable writing routine results in the following: the wholesale slaughter of the routine.
Embarrassingly, I had to read my own blog to discover where my last post left off (hint: Zombie Copywriter attacks Slacker Building Contractor).
The Good News?
The new kid is doing great (she [...]
About 4 pm, I become the undead – the Zombie Formerly Named TC who staggers around the house and eating the brains of the living. It’s the result of a potent cocktail of “new baby” sleep deprivation and eleven time zones worth of jet lag, and it’s every bit as unpretty as it sounds.
Unfortunately, the [...]
I’m not sure if this seems funny because it’s really hilarious or because I’m jet lagged beyond belief and posting it from a Dubai hotel room at 3:45 am.
Either way, kudos to Scott Baradell (though we’re thinking “gossip” is wholly underrepresented).
My love of all things typographic isn’t exactly a secret, but even I found myself taking a beating at the hands of of the “Cheese or Font” test. (Hat tip to Chile Underground for this one.)
I’m the kind of guy who would tell you I know my Gouda from my Goudy, but apparently not nearly [...]
The Copywriter Underground – despite serving mostly as an outlet for a grouchy, geezerish copywriter bent on annihilation of social media mega-hype – has been picked by the oDesk blog as one of the Top 40 Writer’s blogs.
And yes, it appears that oDesk actually visited the blogs in question instead of simply crafting another linkbait [...]
I laughed so hard, I almost shot verbs out my nose:
(tip of the hat to American Copywriter for this gem)
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Google to Struggling Newspapers: Have You Guys Ever Tried Porn?
Google isn’t universally loved by newspaper execs and other content creators, who notice Google’s making boatloads of money from content created by others – much of which is originally found in newspapers.
Now – with newspapers struggling – Google’s noticing that the source of much of their salable content may disappear. And even Google knows that’s [...]