Exactly how has the corporate marketing world so clearly overlooked this surefire marketing/branding tactic? Ladies, gentlemen and Undergrounders, we bring you The Corporate Drinking Song:
Yes, let’s all drink to Russian Gas giant Gazprom, which leverages powerful alcohol-related branding lyrics like:
Let’s drink to you, let’s drink to us, Let’s drink to all the Russian gas
Well said [...]
Any writer/copywriter who’s ever published a book, sold an article, or launched an ad/direct response campaign understands the post-campaign letdown.
You wait for the world to shower you with praise – proof that the universe finally “gets” your genius – and then… nothing happens.
No reviews. No letters to the editor. Or an “average” response rate.
You might [...]
I admit it. I’m terminally unhip – at least when it comes to the latest, hottest, hippest, social media-esque uses of the language. In fact, I still think “sick” and “phat” are sorta bad things, which suggests somebody should take my blogging keys away from me.
Fortunately, Web 2.0 offers help even to the sad wordsmiths [...]
The always-interesting McSweeney site (and publication) posted a doozie.
What if God had texted the Ten Commandments?
(Click here to visit the site and see all ten)
As self-employed gurus (everybody’s a guru nowadays), we’re supposed to embrace the concept of overwork like we do the idea of 24-hour connection.
“At least you’re not starving” is the uncharitable response from friends and colleagues when I mention it’s been busy, but these are the same people I taunt when taking a weekday off to [...]
Found via the always-interesting Daily Obsessional blog: George Orwell’s Rules for Writers:
In my 23 years of pitching, I’ve never never once been tempted to bare it all (doing both myself and civilization at large a favor), but in a copywriting market ravaged by a plummeting economy and the digital era, one recently laid-off copywriter flew the nearly-full Monty in pursuit of a new job.
We’d like to [...]
The only thing I’m willing to say for certain about social media is that it’s ripe for satire.
As if we needed proof, one wag posted a whole satirical course syllabus for “Writing for Nonreaders in the Postprint Era” – and the fun begins right in the course description:
ENG 371WR:
Writing for Nonreaders in the Postprint Era
M-W-F: [...]
The endless “Top 10″ lists floating around the Internet grow old pretty quickly, but I’m throwing this one at my readers because it’s surprisingly complete (and despite the fact they mispelled the name of this blog, proving I’m not a vengeful blogger).
Keep writing, Tom Chandler.
It’s Monday, which means we’re perfectly happy to laugh at the spelling misfortunes of others – including those poor souls whose spelling errors are showcased on national television:
I wrote about turning a perfectly good project into a client-losing fiasco in a prior post; let’s hope the poor folks responsible for the uniform mess don’t meet [...]
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