Category Archives: Underground Entertainment

Eight Great Reasons I’m Still a Freelance Copywriter

I used to spontaneously craft lists just for fun, and today seems like the perfect day to revive the practice.
And rather than beat around the bush, let’s just call this list the “Eight Gratifying Moments in the Life of Any Freelance Copywriter or Consultant:”

Reading a short, pithy, “The copy’s perfect” email from a client
Shipping solid [...]

The Social Media Quote We Wish We’d Written

This observational gem from a thoughtful presentation on social media metrics on the zygote blog

social media, teen sex

The Friday Funnies: “How to be a Media Dou***bag” Video

It’s cynical, a little salty and no – it’s not new. And yes, it cuts a little too close to the truth in a few places – especially for those in the online world who seem famous simply because they’re famous (the Paris Hilton effect).
Still, this Cinnamon Pants video – “How to be a New [...]

The Underground’s Unintentionally Ironic PR Statement of the Day

Sometimes those issuing statements on behalf of a company boldly say stupid things – cause for much mirth among marketing & PR professionals. Other times they’re simply making the best of a losing hand, and in this case, we’re seeing a bit of both.
AIG – the insurance giant currently on the receiving end of $170 [...]

The Underground Loves The Periodic Table of Typefaces

I love typefaces the same way hardcore fans love rockstars; the whole doesn’t necessarily make sense, and the interest extends far beyond any contribution to society made by the object of lust.
Still, you don’t have to be smart to be in love, so when I saw this Periodic Table of Typefaces on the Behance portfolio [...]

“We live in an amazing, amazing world, and it’s wasted on the crappiest generation of spoiled idiots.”

I don’t usually share videos, but found this one so on-the-mark (and so damned amusing) that I just had to (tip of the hat to Usually Barefoot blog):

Sadly, YouTube and Vimeo have turned off embedding on the Louis CK video, but you can see it here at YouTube.
And yes, as a charter member of Geezer [...]

The Typealizer Analyzes Your Blog, Personality (What’s It All Mean, Part I)

Because people are endlessly fascinated about… themselves, the Typealizer writing/personality analysis site is a sure bet to score among the blogging set.
What’s it do? Simple.
You enter a blog URL, it analyzes the writing, then delivers a verdict about the personality type doing the writing.
The Copywriter Underground? I fell into the “Scientists” category, which suggests I’m [...]

The Best Buzzwords of 2008 (and Why You Shouldn’t Use Them)

The end of any year brings with it an avalanche of “Best of…” roundup stories, and fortunately for those who want the year gift-wrapped in a small, bite-sized package, this year is no exception.
The New York Times “Week in Review” fired up The Buzzwords of 2008, and as professional word geeks, I thought some were [...]

The Biggest Menace Facing Copywriters (So Far This Week): Sleepwriting

In my prior post, the concept of writer’s market oversaturation found a little traction, and today, I’m here to discuss the Biggest Menace Facing Copywriters Ever (So Far This Week):
Sleepwriting (or Zzz-mailing if our wacky group of sleep experts are to be believed).
The UK Telegraph reports on this sinister new trend, which threatens the very [...]

Collateral Damage Blog Lists “Top 10 Marketing Blunders” of 2008

Constantine von Hoffman’s Collateral Damage marketing/humor blog offers me a chance to laugh at my own industry (and some days it’s a real silver lining), and you won’t want to miss his Top 10 Marketing Blunders of 2008 post.
As if there was any real question, his Grand Prize Winner is the John McCain campaign, though [...]