The Copywriter Underground

In an era when 141 characters is considered simply too damn long, a “shorter” thesaurus makes sense – especially one that’s no further away than your Firefox Search Bar:
The Shorter Thesaurus site simply accepts the word you type, then returns shorter synonym – the perfect way to squeeze your latest Mastertweet under the limit.

Sure, it’s [...]

Amusingly, it’s now apparently OK to turn off the swirling tornado of notifications, alerts, bings and (bleeping) beeps that seem to define the working day for so many of us.
We can now move on to actually doing things until complete – one thing at a time – clear in the knowledge that its OK because [...]

My working day hasn’t grown less complicated over the decades. I used to openly mock techniques invoked in the service of productivity, but because of the temptations and interruptions of our connected lives, I now embrace them.
That includes my writing tools – a subject that remains at the core of writer geekhood.
One of the losses [...]

Sometimes the world shifts imperceptibly underneath you, and though you notice something has changed, the difficult part is figuring out what to do about it.
For years, almost every commercial project I wrote was typed into in a heavy-duty word processor. But today finds me writing more blogs, landing pages, emails, and other “live” Web content.
And [...]