Sometimes, better copy isn’t the solution to a client’s marketing problem.
As a value-added copywriter – someone offering your clients more than vowels and consonants – you should know how to generate success for you clients, even if it doesn’t mean another rewrite.
Which is why I’m introducing you to three letters: RFM
They stand for Recency, Frequency, [...]
When I started my “Is Linux Ready for Word Workers?” series, I thought I’d squeeze a pair of posts from my Ubuntu Linux installation, erase it, and dive right back into Windows Vista.
So much for expectations.
No, I didn’t much like Vista (I’m not alone: a recent Infoworld survey suggests a startling 35% of its readers [...]
Another good tip from Writer’s Technology Companion – this one for a $5/month online service named e-Junkie (they lose points for the name) that really looks to simplify e-book downloads, paper book sales, and more:
From the Writer’s Technology Companion:
Enter e-Junkie. For $5 US a month, e-Junkie provides you with an online shopping cart, storage for [...]
Word processor geeks rejoice! Liquid Story Binder XE is writing software (Windows) designed for those who write, organize and publish larger writing projects (not blog posts).
For the rest of today (Friday, 7/18), you can download it free from the Giveaway of the Day site (normally $45).
If you download it, I’d love to hear what [...]
So far, my Ubuntu Linux experience has been amazingly trouble free. Installation was easy. DVDs are playing.
And – most importantly – the work is getting done.
I even like the new software. But lately, I’ve grounded on some shoals.
Deal breakers? Not yet. But not encouraging either. What’s going wrong?
Few Blog Editor Choices
I’ve lamented the lack of [...]
The Writer’s Almanac tells us today is E.B. White’s birthday – an event worth a little celebration among the prose manufacturing set.
After all, White edited (and improved) Strunk’s Elements of Style, a book I still pull from the shelf and leaf through when writing seems like hard work.
I fly fish often, and I’m willing to [...]
Maybe it doesn’t quite eclipse the presidential race in the news cycle, but I learned (via Dave Alston) that Google’s External Keyword tool now offers keyword search volumes.
This handy little addition allows you to do simple keyword research, though serious researchers will continue to use services like Wordtracker.
Still, “Free” has a certain pleasing quality all [...]
I’m on a two-week fly fishing trip in Montana, and in the Interest of seeing Ubuntu Linux perform on the road, I brought my work laptop with me.
Not many posts? I’ve been spending my time here.
The results have been instructive, if not always thrilling.
First, let’s talk wi-fi access.
While Ubuntu glommed onto my home wi-fi [...]
I’m a week into my Linux test flight, and Ubuntu is working largely as advertised.
It seems its reputation as a hard-to-use/hard to install OS is outdated – at least for Ubuntu. (For an amusing look at Bill Gates’ take on Windows XP usability, go here).
Over the last few days, I created and shipped a pair [...]
My six year-old HP laptop has never failed me. But lately, it has been making me wait.
It’s running Windows XP, and even after a clean install – once its 512K MB of RAM was burdened with service packs, security updates, anti-viral software and a modern browser – it becomes the Little Laptop That Can’t.
At least [...]
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