The Copywriter Underground

In the old days, the word processor you used was as much a testament divine intention as a rational decision. You used WordPerfect (or Wordstar) because that’s what god intended you use, and except for those cranks pounding on typewriters, you didn’t look too far afield.
Today, there are writing tools of every color, and though [...]

Pulling an all-nighter? Facing a succession of deadlines? Caffeine addict?
If you’ve got a schedule you can meet only with the help of enormous quantities of caffeine, this helpful Web site will let you know exactly how much you can ingest before it kills you on the spot.
With listings of many different beverages, the site helpfully [...]

It’s an apology day. Instead of posting here, I’ve been slaving over a hot keyboard writing new business pitches.
I’m a freelancer, and paying your new business dues - in one form or another - is simply part of the freelance experience. Some of my colleagues love the chance to pump up the volume a bit, [...]

These come to us courtesy the genius of an apparently zany Bonnie Boots at writesideout.com

Today is Elmore Leonard’s birthday, and while Leonard wrote fiction (and a lot of it), he once said something every copywriter or blogger should stick on their monitor.
When asked why his books were so widely read, he simply said “I leave out the parts that people skip.”
This doesn’t mean every marketing effort must measure out [...]