I’ve pitched blogs to several business clients. And just closed a deal (finally) for an advocacy blog/microsite.
It’s not easy. Businesses don’t necessarily believe a freelance writer can write coherently about their business or their industry.
And then there’s the question of money. Blogging often pays poorly, and businesses have a lot of marketing options.
Still, [...]
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We Gloat. We Preen.
The Engagement Principles Blog- Social Media: “Unlocking the Awesome Potential of Behavioral Disorders”
- Social Media Hype, Meet Social Media Backlash
- Facebook Kicks Sand in MySpace’s Face, Steals Desirable Girlfriend (err, Demographic)
- Automotive Industry Increases Online Spending 55% – Radio & Magazine Decline 40%
- Ford Motor Hands Fiesta to 100 Connected Consumers, Asks Them to Twitter Away