With more copywriters business blogging for bucks (say that three times fast), and people now accessing streams of information more or less instantaneously, the dangers of the WordPress “Publish” button loom large.
Mis-type a word in a headline – or entirely blow your first paragraph out of the water with a half-assed edit – clicking Publish [...]
I’m not sure if this seems funny because it’s really hilarious or because I’m jet lagged beyond belief and posting it from a Dubai hotel room at 3:45 am.
Either way, kudos to Scott Baradell (though we’re thinking “gossip” is wholly underrepresented).
Only a minute or two for a little stream-of-consciousness here dear readers, but I wanted to welcome you to the new, pared-down theme surrounding the Copywriter Underground’s content.
Call it an overdue change of hairstyle – a new, minimalist look & feel reflecting my somewhat slimmed-down approach to work.
And yes, I’m suggesting it’s a trend.
After all, [...]
I’m teaching a blogging class – see how easy this stuff is?
A new NPR podcast covers a topic of interest to at least some of the Underground’s readers – the rising risk of lawsuits aimed at silencing bloggers.
The podcast player should appear below; if not, simply click here and play it via NPR’s page.
One of my ongoing engagement marketing projects is an advocacy site aimed directly [...]
I’ve pitched blogs to several business clients. And just closed a deal (finally) for an advocacy blog/microsite.
It’s not easy. Businesses don’t necessarily believe a freelance writer can write coherently about their business or their industry.
And then there’s the question of money. Blogging often pays poorly, and businesses have a lot of marketing options.
Still, [...]
George Orwell may be dust, but it appears Web 2.0 technology has improved to the point where even the dead can blog:
The Orwell Prize is delighted to announce that, to mark the 70th anniversary of the diaries, each diary entry will be published on this blog exactly seventy years after it was written, allowing you [...]
Business blogs aren’t exactly booming — at least according to Ken Magill in a Direct Magazine post, where he cites a Forrester report documenting rapid decline in business blog growth:
Business-to-business blogging took a nosedive this year, mainly because returns on corporate blogs haven’t matched investment, according to a recent report by Forrester Research.
…the number of [...]
Copywriters are being asked to write for little more than the exposure, and many are apparently saying yes. If we value our work so little, why should our customers value it more?
Get Every Post!
The Engagement Principles Blog