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Tag Archives: direct mail

Dimensional Mailers: Misunderstood, Underutilized, and Yet Another Way to Set Yourself Apart

Regular readers know I’m a fan of lumpy mailers. They’re powerful self-promotion tools – the kind of tactic that invariably finds your pitch on the desk of decision makers.
Of course, they’re not just a short-run tool used for self promotion. They’re also a damned effective direct mail tool.
And yes, as email and other ecommunications take [...]

Posted 13 October 2008 † Tom Chandler § Business of Freelancing § Writer tools ‡ Comments (3) ° Also tagged: , ,

I Decry Deceptive Mailing Practices in BrandWeek: Are Copywriters Really Responsible For Ethics?

Brandweek ran a story on deceptive marketing practices, and because of my outspoken advocacy of ethical marketing, I was extensively quoted.

Posted 16 April 2008 † Tom Chandler § Copywriting § Personal § The Best Of the Underground ‡ Comments (5) ° Also tagged: , , , , , ,

Pitch Magic: The Lumpy Mailer

I’m a big advocate of pursuing companies you want to work with instead of blindly marketing and accepting whatever comes back. But turning a short, carefully vetted list of prospects into a roster of clients has never been easy.
Enter the Lumpy Mailer
It’s the digital age, I’m online, so my first contact would come via the [...]

Posted 23 October 2006 † Tom Chandler § Copywriting § Engagement Marketing ‡ Comments (6) ° Also tagged: , , , , ,