Post Launch Blues Getting You Down?

June 10th, 2009 § 3

Any writer/copywriter who’s ever published a book, sold an article, or launched an ad/direct response campaign understands the post-campaign letdown.

You wait for the world to shower you with praise – proof that the universe finally “gets” your genius – and then… nothing happens.

No reviews. No letters to the editor. Or an “average” response rate.

You might as well be dead.

In that vein, Underground Fave Writer Elizabeth Royte pointed me at a hilarious video, and mentioned her New York Times Book Review article comparing the post-publication blues to Kubler’s Stages of Grief. Don’t miss either.

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