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Tag Archives: Engagement Marketing

TV Show Leverages Twitter With One-Two Mystery Pitch

Marketers are always on the lookout for new ways to leverage new media, and brand new platforms like Twitter offer fertile ground for creativity.
Two days ago, I was informed that “PattyHewes” was following me on Twitter. I took a quick look, but didn’t recognize the photo of Glen Close.
I did, however, notice the hardass tweets, [...]

Posted 08 January 2009 † Tom Chandler § Engagement Marketing § Social Media ‡ Comments (9) ° Also tagged: ,

Corporations Still Struggling With Corporatespeak In Blogs

Business blogs aren’t exactly booming — at least according to Ken Magill in a Direct Magazine post, where he cites a Forrester report documenting rapid decline in business blog growth:
Business-to-business blogging took a nosedive this year, mainly because returns on corporate blogs haven’t matched investment, according to a recent report by Forrester Research.
…the number of [...]

Posted 12 July 2008 † Tom Chandler § Copywriting § Engagement Marketing ‡ Comments (4) ° Also tagged: , , , , , , , , ,

Making the Case for Quality Content: P&G Micro-site is 4x More Effective Than Equal Priced TV Advertisement

I’ve repeatedly highlighted the marketing benefits of quality content, and believe engagement marketing gigs (blogs, e-newsletters, etc) offer copywriters a shot at excellent long-term (and profitable) projects.
Next time you’re pitching a content project, don’t forget to roll out this excellent example from a Direct Magazine article by Joe Pulizzi:
Being Girl, sponsored by P&G brands [...]

Posted 25 April 2008 † Tom Chandler § Business of Freelancing § Copywriting § Engagement Marketing ‡ Comments (6) ° Also tagged: , , , , ,