I’ve repeatedly highlighted the marketing benefits of quality content, and believe engagement marketing gigs (blogs, e-newsletters, etc) offer copywriters a shot at excellent long-term (and profitable) projects.
Next time you’re pitching a content project, don’t forget to roll out this excellent example from a Direct Magazine article by Joe Pulizzi:
Being Girl, sponsored by P&G brands [...]
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Get Every Post!
We Gloat. We Preen.
The Engagement Principles Blog- Social Media: “Unlocking the Awesome Potential of Behavioral Disorders”
- Social Media Hype, Meet Social Media Backlash
- Facebook Kicks Sand in MySpace’s Face, Steals Desirable Girlfriend (err, Demographic)
- Automotive Industry Increases Online Spending 55% – Radio & Magazine Decline 40%
- Ford Motor Hands Fiesta to 100 Connected Consumers, Asks Them to Twitter Away