Lately, there’s been precious little writing going on here – an odd reality given that you’ll find the word “writer” in this blog’s title.
It’s not sloth.
It’s a slew of new Web projects. A little teaching. A rare fly fishing vacation/road trip. And the happy byproduct of taking my own advice (I know, it amuses me [...]
I used to spontaneously craft lists just for fun, and today seems like the perfect day to revive the practice.
And rather than beat around the bush, let’s just call this list the “Eight Gratifying Moments in the Life of Any Freelance Copywriter or Consultant:”
Reading a short, pithy, “The copy’s perfect” email from a client
Shipping solid [...]
You have to wonder what demographic Oscar Mayer’s aiming at with this new “Blogworthy” ad (scanned from Newsweek), though the real question is this: Is the mainstream really ready for Web 2.0-driven ad concepts?
Scanned from Newsweek, but aimed at GenX (and younger)?
And we’ve gotta ask: Will Oscar Mayer’s target market truly understand Blogworthy?
Me? I vote [...]
Some of you may have heard a little something about a recession, and while the Intertubes are awash in strategies for freelance survival during the downturn, I thought a little actual data might be helpful.
After all, my contribution to the freelance survival conversation (and I think freelancesurvivalist.com would be a stunning blog name) amounted to [...]
A New York Times Book Review essay latches onto Bailoutmania with a humor piece focused on a mythical writer’s bailout, and like most humor, brushes up against a few bruised areas along the way. Still, it’s a humor piece, so we’ll start with writer Paul Greenberg’s lead joke:
A little while back my daughter told me [...]
Two days before Thanksgiving I received The Email; one of my retainer projects wasn’t going to be funded in 2009 – a victim, the client said, of the economic upheaval.
No, the timing wasn’t great, but I wasn’t surprised. This was a speculative project – one living far from the organization’s revenue stream. And in tough [...]
Sometimes the world shifts imperceptibly underneath you, and though you notice something has changed, the difficult part is figuring out what to do about it.
For years, almost every commercial project I wrote was typed into in a heavy-duty word processor. But today finds me writing more blogs, landing pages, emails, and other “live” Web content.
And [...]
Business travel is one of those activities that sounds a bit better than it typically is, and though I’ve been on the road for a couple days (and I’m facing a couple more), I wanted to thank everyone who nominated the Copywriter Underground for Michael Stelzner’s s 3rd Annual Top 10 Blogs for Writers Contest.
The [...]
For some freelancers, acquiring new clients is a hit-or-miss process, and many wait for work to come to them.
In the past, I’ve detailed my tried-and-true Six Point Lumpy Mailer Plan designed to put you in touch with high-value contacts at the companies you want to write for.
This Freelance Switch post details a cold calling plan [...]
I’m beat.
My wife and I both worked a very, very long work week. And when it lands hard on both of us at once, neither can pick up the slack.
It’s not true, but the last few days, I feel like I’ve eaten nothing but cereal.
Does it look like I’ve been sleeping here? (It feels like [...]
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