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Tag Archives: lumpy mailer

Dimensional Mailers: Misunderstood, Underutilized, and Yet Another Way to Set Yourself Apart

Regular readers know I’m a fan of lumpy mailers. They’re powerful self-promotion tools – the kind of tactic that invariably finds your pitch on the desk of decision makers.
Of course, they’re not just a short-run tool used for self promotion. They’re also a damned effective direct mail tool.
And yes, as email and other ecommunications take [...]

Posted 13 October 2008 † Tom Chandler § Business of Freelancing § Writer tools ‡ Comments (3) ° Also tagged: , ,

Cold Calling or Lumpy Mailer? Two Ways to Reach and Win New Clients

For some freelancers, acquiring new clients is a hit-or-miss process, and many wait for work to come to them.
In the past, I’ve detailed my tried-and-true Six Point Lumpy Mailer Plan designed to put you in touch with high-value contacts at the companies you want to write for.

This Freelance Switch post details a cold calling plan [...]

Posted 11 August 2008 † Tom Chandler § Business of Freelancing § Dream Clients § The Best Of the Underground ‡ Comments (7) ° Also tagged: , , , ,

How to Pitch New Clients, How to Pick Them, and Why You’d Want to do Either

Say you wanted Double Chocolate Fudge ice cream, but the ice cream folks kept handing a single scoop of Mango Fruity Bubblegum across the counter.
You’d leave and go where you got to pick the flavor, right?
So why do so many copywriters passively let the universe pick their clients for them — when they [...]

Posted 21 April 2008 † Tom Chandler § Business of Freelancing ‡ Comments (25) ° Also tagged: , , , , ,

Pitch Magic: The Lumpy Mailer

I’m a big advocate of pursuing companies you want to work with instead of blindly marketing and accepting whatever comes back. But turning a short, carefully vetted list of prospects into a roster of clients has never been easy.
Enter the Lumpy Mailer
It’s the digital age, I’m online, so my first contact would come via the [...]

Posted 23 October 2006 † Tom Chandler § Copywriting § Engagement Marketing ‡ Comments (6) ° Also tagged: , , , , ,