Exactly how has the corporate marketing world so clearly overlooked this surefire marketing/branding tactic? Ladies, gentlemen and Undergrounders, we bring you The Corporate Drinking Song:
Yes, let’s all drink to Russian Gas giant Gazprom, which leverages powerful alcohol-related branding lyrics like:
Let’s drink to you, let’s drink to us, Let’s drink to all the Russian gas
Well said [...]
Teaching – done right – is really just learning in disguise. And what you learn when you teach is often what you already knew, though perhaps not as deeply as you should have.
I recently finished teaching the last local session of my Online Marketing Boot Camp. Aimed directly at small businesses, it was a reminder [...]
I can’t tell you the first thing about movie marketing, but that didn’t stop me reading every word of a long, interesting article in the New Yorker which delves into the life of a top movie marketer – a man known as The Cobra.
While I’m not suggesting you immediately adopt Hollywood methodologies, the article’s still [...]
Constantine von Hoffman’s Collateral Damage marketing/humor blog offers me a chance to laugh at my own industry (and some days it’s a real silver lining), and you won’t want to miss his Top 10 Marketing Blunders of 2008 post.
As if there was any real question, his Grand Prize Winner is the John McCain campaign, though [...]
In addition to the usual workload, I’ve wiled away my “spare” time developing and teaching classes in online marketing for entrepreneurs.
And yes, answering emails from copywriters wondering what to do about our cratering economy.
A couple of things have become very clear.
First, even non-techie micro-entrepreneurs quickly grasp the competitive power of the Internet. They’re excited by [...]
Sometimes, better copy isn’t the solution to a client’s marketing problem.
As a value-added copywriter – someone offering your clients more than vowels and consonants – you should know how to generate success for you clients, even if it doesn’t mean another rewrite.
Which is why I’m introducing you to three letters: RFM
They stand for Recency, Frequency, [...]
I’m unsure whether to classify this as simple marketing-related humor, or an indictment of how we marketers make a living.
Either way, it’s damned funny, and I’ll let you decide which between smirks:
See you drinking “Mitch,” Tom Chandler.
I’ve marketed my way through enough recessions to recognize the pattern; marketers stop playing games, and start spending their money very, very carefully.
In the past, that meant a lot of my ad budgets were switched to less-glamorous media like inserts, card decks, etc.
Today, the rush is on to find the most effective, affordable online media [...]
Business blogs aren’t exactly booming — at least according to Ken Magill in a Direct Magazine post, where he cites a Forrester report documenting rapid decline in business blog growth:
Business-to-business blogging took a nosedive this year, mainly because returns on corporate blogs haven’t matched investment, according to a recent report by Forrester Research.
…the number of [...]
You read the headline correctly; at one point in the recent past, Dell Computers employed as many as 800 separate marketing agencies.
And here I wondered why their marketing had gone so bland.
Imagine the turf battles. Imagine the complexity. Imagine the egos.
Now imagine the difficulty you’d have pushing even a brilliant idea through that mess.
Valleywag offers [...]
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