Michael Stelzner of Writing White Papers blog fame has garnered a barrage of bloggy notice for his recent (and ongoing) free video releases. He offers you an interesting glimpse into his lead-generation white paper strategy, and it’s worth a few minutes of your time (you can read the blog entry here).
Even if you [...]
The bookshelves are littered with "How to make millions in your underwear" books aimed at new copywriters — most of them pretty light on original thought.
What’s missing are the books that actually tell you how to do things — books that offer you enough information that you can confidently take on a paying job and [...]
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