Tag Archives: movie marketing

The Story of a Hollywood Marketer (or, What We Can Learn Reading The New Yorker)

I can’t tell you the first thing about movie marketing, but that didn’t stop me reading every word of a long, interesting article in the New Yorker which delves into the life of a top movie marketer – a man known as The Cobra.

While I’m not suggesting you immediately adopt Hollywood methodologies, the article’s still [...]