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Tag Archives: new business pitch

The Underground’s all about chasing clients via alternate channels, though I’d suggest cardboard signs may not represent the best use of your time.
This spoof video is funny, but in a painful way; I participated in a few new client pitches that – in terms of dignity and professionalism – didn’t exceed this level by all [...]

Posted 10 August 2009 † Tom Chandler § Underground Entertainment ‡ Comments (0) ° Also tagged: ,

Happy Thanksgiving, and… You’re Fired (More on a Tough Economy)

Two days before Thanksgiving I received The Email; one of my retainer projects wasn’t going to be funded in 2009 – a victim, the client said, of the economic upheaval.
No, the timing wasn’t great, but I wasn’t surprised. This was a speculative project – one living far from the organization’s revenue stream. And in tough [...]

Posted 01 December 2008 † Tom Chandler § Business of Freelancing § Copywriting ‡ Comments (7) ° Also tagged: , , , , ,

Getting Ready For the Client Pitch: How to Turn Prospects Into Clients

I’ve repeatedly said you should pick the clients and projects that interest you, get your foot in the door (via lumpy mailers), and get the business.
But how do you pitch prospects — and make them buy what you’re proposing?
I’m working on a pitch right now. (And yes, I  generated the meeting via a lumpy [...]

Posted 07 May 2008 † Tom Chandler § Business of Freelancing § Copywriting § The Best Of the Underground ‡ Comments (5) ° Also tagged: , , ,