Tag Archives: new business

Cold Calling or Lumpy Mailer? Two Ways to Reach and Win New Clients

For some freelancers, acquiring new clients is a hit-or-miss process, and many wait for work to come to them.
In the past, I’ve detailed my tried-and-true Six Point Lumpy Mailer Plan designed to put you in touch with high-value contacts at the companies you want to write for.

This Freelance Switch post details a cold calling plan [...]

How to Pitch & Win Your Dream Copywriting Clients (or, Life’s Too Short to Work With Boring Clients)

Prior to my family emergency, I promised you the results of my recent new client pitch — the culmination of several posts about picking and pitching the clients you want to work for (instead of letting clients pick you).
We started back here — the post where I suggested getting your foot in the door of [...]

Pitch Magic: The Lumpy Mailer

I’m a big advocate of pursuing companies you want to work with instead of blindly marketing and accepting whatever comes back. But turning a short, carefully vetted list of prospects into a roster of clients has never been easy.
Enter the Lumpy Mailer
It’s the digital age, I’m online, so my first contact would come via the [...]