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Tag Archives: small business marketing

My Dirty Little Small Business eMail Marketing Secret (Hint: It’s WordPress)

Spend too much time in the echo chamber that is social media, and you’d think email marketing is dying – nipped in the bud by sexier, more “realtime” media.
Don’t believe it.
Even in the grips of the recession, email marketing is enjoying a renaissance. And yes, “Twitter gets the press, email gets the order” is a [...]

Posted 27 August 2009 † Tom Chandler § Blogging § Marketing Consulting § eMail Marketing ‡ Comments (3) ° Also tagged: , , , ,

The Online Marketing Map (or, Why Teaching is Just Learning in Disguise)

Teaching – done right – is really just learning in disguise. And what you learn when you teach is often what you already knew, though perhaps not as deeply as you should have.
I recently finished teaching the last local session of my Online Marketing Boot Camp. Aimed directly at small businesses, it was a reminder [...]

Posted 16 March 2009 † Tom Chandler § Business of Freelancing § Marketing Consulting § Social Media Marketing § Writer tools ‡ Comments (0) ° Also tagged: , , ,

Surviving a Bad Economy: Why Businesses Need You More Than Ever

In addition to the usual workload, I’ve wiled away my “spare” time developing and teaching classes in online marketing for entrepreneurs.
And yes, answering emails from copywriters wondering what to do about our cratering economy.
A couple of things have become very clear.
First, even non-techie micro-entrepreneurs quickly grasp the competitive power of the Internet. They’re excited by [...]

Posted 18 November 2008 † Tom Chandler § Business of Freelancing ‡ Comments (7) ° Also tagged: , , , ,