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Tag Archives: Social Media Marketing

Today’s Google Buzz(kill) Lesson: Be Careful What You Recommend

Much of the online universe woke up last week to discover Google was involuntarily disclosing the names of their email contacts to the world, and if there’s a lesson here, it could be this: Making wads of money on other people’s content doesn’t necessarily render you omnipotent.
For marketers, there’s also a larger lesson.
Within hours of [...]

Posted 16 February 2010 † Tom Chandler § Marketing Consulting § Social Media Marketing ‡ Comments (3) ° Also tagged: , ,

We Know All About Social Media’s Strengths. What About Its Pitfalls?

Social Media is the subject of a great deal of hype, though less-explored are its downsides.
These include employee oversharing, the need to “Feed the Monster” – and an increased risk of malware and spam attacks (the new social disease?).
From the Good Morning Silicon Valley site:
More businesses may be incorporating social networking into their internal and [...]

Posted 02 February 2010 † Tom Chandler § Business of Freelancing § Social Media § Social Media Marketing ‡ Comments (4) ° Also tagged: