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Tag Archives: twitter

TV Show Leverages Twitter With One-Two Mystery Pitch

Marketers are always on the lookout for new ways to leverage new media, and brand new platforms like Twitter offer fertile ground for creativity.
Two days ago, I was informed that “PattyHewes” was following me on Twitter. I took a quick look, but didn’t recognize the photo of Glen Close.
I did, however, notice the hardass tweets, [...]

Posted 08 January 2009 † Tom Chandler § Engagement Marketing § Social Media ‡ Comments (9) ° Also tagged: ,

Twitter Used by Mad Men to Engage Audience

UPDATE: I recently saw a post suggesting that all the Mad Men characters on Twitter aren’t part of the show – they’re simply fans. If it’s true, then the producers should probably kick themselves. If it’s not, the kudos for firing up more interest…
Hit TV show Mad Men is apparently using Twitter to communicate with [...]

Posted 22 August 2008 † Tom Chandler § Engagement Marketing ‡ Comments (4) ° Also tagged: , ,

The Twitter Tumble (or, Is This Thing On?)

[Update: Amusingly, Twitter's been very unhappy since I posted this, and suggesting it's in the midst of a meltdown wouldn't be out of line...]
You can’t help but hear the drumbeats about Twitter. Depending on who’s talking, it’s either a colossal waste of time, or humanity’s last, greatest hope.
I’ve used Twitter for months now as a [...]

Posted 20 May 2008 † Tom Chandler § Personal § Writing ‡ Comments (9) ° Also tagged: ,